Marketing + Strategy
Production & Creative Strategy for Brands in Puerto Rico.
Creative strategy, direction, identity, and content planning. The work that happens before the camera comes out, and the ongoing support that keeps your brand consistent after.
Where it starts
Most brands know they need better content. Fewer know why what they have isn’t working.
That’s where creative strategy comes in.
We work with local Puerto Rico businesses, consumer brands, and US companies coming to the island to build the creative foundation that makes every shoot, every post, and every campaign land. This isn’t a one-and-done consultation. It’s an ongoing relationship so your brand grows with purpose.
The Ghost Edits method
What creative strategy actually is.
Creative strategy is the layer underneath everything we produce. Before we pick up a camera, we make sure we know exactly what we’re building, why it matters, and who it’s for.
In practice, we’re your production strategist and your local liaison. The strategy feeds directly into our video production and photography, so nobody wastes time on set. Think of us as your boots-on-the-ground partner here.
What’s included
Our creative strategy services.
Pick what you need. Most retainers combine a few of these.
Mood Boards & Visual Direction
We build the visual language for your brand: the colors, the textures, the feeling. Every piece of content we make together should be recognizably yours.
Shot Lists & Shoot Planning
No wasted time on set. We come in with a clear plan for every angle, hero shot, and detail, so you walk away with content that covers your channels and campaigns.
Brand Voice & Messaging
What you say matters as much as how you look. We help you find words that sound like your brand and keep them consistent across everything, in English and Spanish.
Logo & Brand Identity Design
For brands just getting started or ready for a refresh. We build visual identities meant to last, not to chase trends.
Social Media Strategy
What to post, when to post it, and how to make sure it’s working toward something instead of just filling a grid.
Content Strategy Consultation
Regular check-ins to keep your content aligned with your goals, your season, and what’s actually happening in your business.
The search side
Your customers are searching. Are you showing up?
We look at the terms your potential clients type into Google, globally and in Puerto Rico, in English and Spanish, and build content that answers them.
A blog post ranking for “things to do in Rincón, Puerto Rico” can send you bookings for years. A reel from that same experience disappears in 48 hours.
Sample searches we help brands rank for
Strategy in motion
Planned on paper. Built for the feed.
Short-form content from brands we’ve planned and shot with. Every one started with a strategy call.
Who this is for
Built for three kinds of clients.
Local Puerto Rico businesses
You have something worth showing, but haven’t had the support to build a content strategy that reflects the quality of what you do.
Consumer product brands
You need one consistent creative voice across photo, video, and social, and a team that can make a product feel aspirational without feeling fake.
US brands coming to Puerto Rico
You want to show up here the right way, with content that feels rooted in the place, not shot by someone who flew in for a weekend.
How it works
We handle the whole thing.
Strategy runs as an ongoing retainer, so we’re embedded in your brand instead of hopping in for a shoot and disappearing. You’ve got a business to run. Here’s how we take content off your plate.
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Step 01
Discovery — we listen first
We get into your brand: who you’re talking to, what you’re actually trying to sell, and what’s worked or flopped before.
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Step 02
Research — what your market is searching
We pull keyword data for your market, look at what your competitors rank for and don’t, and build a content map that targets the gaps.
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Step 03
Foundation — the creative framework
Visual direction, brand voice, content strategy, and a calendar that lines up with your business.
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Step 04
Production — we show up prepared
Every strategy retainer feeds directly into a photo and video shoot with our team: content days, location shoots, and studio setups across the island. We bring the gear and the direction, so the strategy and the execution stay in sync.
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Step 05
Edit and delivery — ready to use
Edited assets, formatted for every platform, delivered in a shareable presentation site. Review, revise, done.
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Step 06
Ongoing support — content that grows with you
We meet on a regular cadence to plan shoots, review content, and adjust strategy. We track what’s working, refresh what isn’t, and keep your calendar full.
What you get when you work with us
- A team that lives in Puerto Rico and understands this market
- Content in English and Spanish, native quality in both
- Photo and video handled by the same team, same shoot day
- SEO research built into every content deliverable
- Clean, organized file delivery
- Bilingual captions, hashtag sets, and post copy available in each package
- No mainland agency markups. You’re hiring the people holding the camera.
- Honest communication. If something won’t work, we’ll tell you.
Why it matters
Because content that could belong to anyone doesn’t work for anyone.
The brands that stand out aren’t the ones with the biggest budgets. They’re the ones with the clearest vision and the most consistent follow-through. That’s what we help you build.
FAQ
Real questions.
What people usually ask before starting a strategy retainer with us.
What is creative strategy for brands?
It’s the planning layer that helps a brand build a consistent visual identity, content strategy, and messaging before and between shoots. With us, that includes mood boards, brand voice, shot list planning, social media strategy, content calendars, and ongoing consultation, all tied directly into photo and video production.
Do you offer ongoing creative strategy in Puerto Rico?
Yes. Creative strategy is an ongoing retainer for brands in Puerto Rico and US brands shooting on the island. It’s designed to feed directly into photo and video production, so your strategy and your content stay aligned.
Do I need a shoot booked to work with you on strategy?
The strategy retainer leads into a Ghost Edits photo and video shoot. The planning and the production work together, and that’s what makes the content perform.
Who is this designed for?
Local Puerto Rico businesses, consumer product brands, and US companies coming to the island that need consistent, intentional content strategy and creative direction, backed by professional photo and video production.
Do you work in Spanish?
Yes. We’re bilingual and based here. Keyword research, brand voice, captions, and post copy are available in English and Puerto Rican Spanish.
Where is Ghost Edits based?
Rincón, Puerto Rico. We work with clients across the island and with US brands shooting in Puerto Rico.
Ready to stop guessing and start building?
Tell us where your brand is now and where you want it to go. We’ll be straight with you about what it takes.
Based in Rincón, Puerto Rico · Working across the island · Bilingual (EN + ES)
Ghost Edits — City Sharp. Island Rooted.